
Make Medicaid your competitive advantage.
Work with us to learn how to get paid fully for the care you’re already providing — and build a practice that works for you and your patients.
Our Story = Your Story
Our founder spent years watching his parents pour their hearts into building a primary care clinic in Flushing, New York — a clinic dedicated to serving low-income immigrants, just like themselves. He grew up admiring the impact they had on their community. He saw his father fight tirelessly to get MRIs approved for patients denied care, pay out of pocket for ambulance rides, and work 16-hour days, 7 days a week, to provide compassionate, high-quality care. But over time, the fight wore them down. The policy landscape kept shifting. The needs of their patients began to outpace what their clinic could handle alone.
Because we got our start as practice managers in a Medicaid dominated clinic we get it. Medicaid can feel broken.
Most doctors who’ve cut back on Medicaid patients tell a familiar story:
→ Low reimbursement
→ No-show rates
→ Patients with complex needs and few resources
→ And a system that makes it harder, not easier, to provide good care.
But what if it didn’t have to be that way?
We’ve worked with a dozen independent practices ( > 50,000 patients) across the all 5 boroughs in New York and Long Island who’ve found a different path — one where Medicaid isn’t a headache or charity.
But a real, sustainable part of a thriving practice. They’re getting paid more, taking care of all their patients, and building practices that reflect why they got into medicine in the first place.
Let me tell you how they did it.
Our Work
Primary Health closes the support gap for small, independent PCPs through tech-powered care transformation that scales impact and sustains change. Our work can be divided into two categories:
Policy & Reimbursement
Help practices achieve state based DOH incentives through automated documentation and reporting. When practices lack the infrastructure to meet specific state program requirements, our software steps in to help fill those gaps.
Connect practices to the larger healthcare ecosystem and get a complete picture of their patients across sites.
Maximize quality incentive payments through continuous care gap tracking and reporting including outreach to patients.
We equip practices with tools to implement social needs screening, referral, and follow-up workflows — supporting 1115 waiver implementation and long-term Social Determinants of Health (SDOH) integration.
Care Coordination
Referral Management: Automated tracking and follow-up with specialists on important referrals
Care Plan Creation: AI-enabled personalized care plans for complex patients
Care Gap Management: Automated tracking and outreach for preventative screenings, chronic illnesses, and more
SDOH Screenings: HRSA SDOH screenings for all eligible patients
Insurance Verification: Automated insurance eligibility checks
Social Program Matching: Identifies relevant social services for in-need patients
We are NOT:
An IPA
An Insurance Company
A Billing Company
An ACO
If you are a part of or have any of these things already, we think that’s great! Oftentimes, your IPA or billing company will tell you about opportunities, if they are aware, but they wont support you to complete them.
We do the work for you so that you don’t have to. Think of us as an extension of your practice. We focus on full-practice transformation — not just one-time reporting but supporting practices in actually meeting long term care goals. Our technology makes change stick — our tools embed screenings, referrals, care coordination, and more into the clinic’s existing EHR workflows — no added portals, no extra burden. We built this for Medicaid-serving providers — we tailor our approach for clinics caring for underserved populations, where patient needs outside of the clinics grow.
We will invest in you!
We provide all of our services at no upfront cost. Why? We’ve learned that doctors get a lot of people walking through their door promising them the world but they never want to invest alongside them. There is almost always an upfront cost so we decided to get rid of that. We do this because we are confident that we can deliver and only after take a small portion of what we help you to earn.
Our incentives are aligned — we don’t charge upfront; we only get paid when providers receive the reimbursement they’ve earned through measurable care improvements. We have proven results with our customers.
Some of our practices earned $1,000,000 more after one year of working with us.
Find out how much you could earn with our Revenue Calculator.
Take action now.
We want to work with you, independent providers (family, internists, pediatricians) to learn more about how we can help you meet your practice goals and improve the lives of your patients.
Excited to collaborate with us?
Text/call: +1 646 233 1925
Email: kai@primaryhealthfirst.com
Or simply provide your details below, and we will reach out promptly.